KONVENSYEN PENULISAN NOVEL & MASTERCLASS K-PHENOMENON: HOW KOREA CAPTIVATED THE WORLD

CERITA TIDAK BERAKHIR SESUDAH SELESAI DITULIS.

Hari ini, sebuah cerita boleh bermula sebagai novel yang kemudian berkembang menjadi filem, drama, animasi, konten digital, merchandise atau Intellectual Property (IP) yang hidup selama bertahun-tahun.

Pada masa yang sama, AI sedang mengubah cara kita berkarya. Algoritma menentukan bagaimana karya ditemukan. Audiens tidak lagi dihadkan oleh sempadan negara. Dan cerita yang sangat lokal boleh tiba-tiba mendapat tempat di seluruh dunia.

Persoalannya:

Adakah kita bersedia untuk dunia kandungan yang sedang berubah ini?

September ini, sempena Festival Novel Malaysia, Grup Buku Karangkraf membawakan dua program khas untuk penulis, penulis lakon layar, content creator, editor, penerbit, produser, pembikin filem dan penggiat industri kreatif yang mahu membawa karya dan idea mereka lebih jauh.

1. KONVENSYEN PENULISAN NOVEL 2026

Sehari bersama penulis dan penggiat industri membincangkan masa depan novel, AI, penerbitan, adaptasi dan pembangunan Harta Intelek (Intellectual Property - IP).

2. MASTERCLASS - K PHENOMENON: HOW KOREA CAPTIVATED THE WORLD

Masterclass intensif tentang bagaimana Korea Selatan membawa kisah lokal kepada audiens global dan apa yang Malaysia boleh pelajari untuk membangunkan kekuatan cerita kita sendiri.

Ini adalah dua program berbeza. Anda boleh memilih salah satu atau menyertai kedua-duanya.

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KONVENSYEN PENULISAN NOVEL 2026: SESUDAH CERITA DITULIS

26 September 2026 | 8.30 pagi – 5.30 petang

Studio F Karangkraf, Shah Alam

SESI & PANELIS

Menjadi Penulis Dalam Era AI dan Algoritma

Azzah AR

Masa Depan Novel… Ke Mana Arahnya?

Tetamu: Ahadiat Akashah

Hos: Azzah AR

Daripada Novel Kepada IP: Apakah Konten Kita Bersedia?

Tetamu: Lina Tan (Red Communications) 

Hos: Nik Justin Nik Mohd. Ariffin

Meja Editorial Novel Karangkraf

Rahmah Mokhtar × Mazuen Yahaya × Nisa Halim

How Korean Stories Conquered the World

Tetamu: Dr. Kenny Bae Kihyung (KBS)

Hos: Nik Justin Nik Mohd. Ariffin

(This session will be conducted in English.)

Sesudah Cerita Ditulis: Apabila Novel Menjadi Dunia Yang Lebih Besar Daripada Buku

Datuk Ahmad Izham Omar

Hos: Nik Justin Nik Mohd. Ariffin

Sama ada anda sedang menyiapkan manuskrip pertama, sudah mempunyai karya yang diterbitkan, mencari IP untuk dibangunkan atau mahu memahami ke mana industri kandungan sedang bergerak, ini ruang untuk bertemu, bertukar perspektif dan melihat kemungkinan yang lebih besar untuk sebuah cerita.

Kerana sesudah cerita ditulis, perjalanan sebenar mungkin baru bermula.

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K PHENOMENON: HOW KOREA CAPTIVATED THE WORLD

A Masterclass with Dr. Kenny Bae Kihyung

25 September 2026 | 9.00AM – 12.00PM

Studio F Karangkraf, Shah Alam

Korea did not capture the world by making its stories less Korean. It did the opposite.

From drama and film to music, webtoon and entertainment, Korean content has shown that stories deeply rooted in local culture can connect with millions of people across languages and borders.

So, what can Malaysia learn from Korea, without simply copying Korea?

K Phenomenon: How Korea Captivated the World is a masterclass exploring the thinking behind Korea’s global content success — and how Malaysia can use its own stories, cultures and creative strengths to reach wider audiences.

What You’ll Explore

• Why Korean content connects with global audiences
• Local specificity and universal emotion
• Designing emotion and building audience connection
• How audiences become fandoms
• Building an ecosystem beyond a single hit
• Taking culturally rooted content to international audiences
• Malaysia’s multicultural and multilingual identity as a creative advantage
• Co-production, IP development and international partnerships
• Interactive Exercise: From Local Story to Global Pitch
• Bring a Malaysian story, idea or cultural experience and explore how it could be positioned for a wider audience.

The goal is not to make Malaysian content more Korean. It is to discover what is uniquely Malaysian, and why the world might care about it.

Meet Dr. Kenny Bae Kihyung

Dr. Kenny Bae Kihyung is a veteran Korean television producer and content expert with more than three decades of experience in broadcasting, global content and international co-production. Throughout his career with Korean Broadcasting System (KBS), he has worked across documentaries, entertainment, international relations and global co-production. He has also worked with the Asia-Pacific Broadcasting Union (ABU) in Kuala Lumpur and conducted masterclasses and industry programmes internationally. His expertise includes the Korean Wave, global content strategy, international co-production, OTT, documentary pitching and global producing.

Who Should Attend?

Writers • Screenwriters • Content Creators • Producers • Filmmakers • Publishers • Editors • IP Developers • Marketing & Creative Professionals. If you have ever wondered how far a Malaysian story could actually go, this masterclass is for you.

Format: Presentation, case studies, interactive exercise & Q&A

Please note: This masterclass will be conducted entirely in English.

Malaysia does not need to become the next Korea.

We just need to discover what Malaysia can create that the world has not seen before.